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What if
insurance apps
were as engaging
as your favorite social media apps?
Challenges - The Problem
Risk of Policy Lapse
Engagement Drop-off
Low engagement across the policyholder journey

Data Fragmentation
No centralized view of actionable vehicle data

No Expiry Alerts
Difficulty identifying expired documents like PUC or Fastag
Lack of Documentation
Lack of visibility into what is covered and what is not
1
Add vehicles by
registration number
or Gmail fetch
2
Auto fetch all
related vehicle
using policy data
3
Display policy
summary with
actionables
4
Form habits via
smart reminders
and quick actions
Design Bets
Effortless insurance policy management
Check & manage vehicle PUC
Seamless FASTag experience
Track and manage your vehicle challans
Receive assistance in an emergency
Features
Onboarding
Insurance dashboard
Different insurance stages
What’s covered and what’s not
CS - Motor Club Homepage
Vehicle Insurance and Add-ons
Challan Payment

PUC

FASTag

Metrics & Validation
Average Session Duration
35,000
Peak Motor Club Sessions
90 days achievement
280K
Total Session Minutes
Motor Club (Day 90)
1,567%
Session Growth Rate
Motor Club vs Coversure
Jul3
Jul 17
Jul 31
Aug 14
Aug 28
Sep 4
Sep 18
Session Volume (90 Days after launch)
Monthly Active Users
Day 0
Day 30
Day 60
Day 90
Engagement
40% (5,000 to 7,000)
40% increase from 5K
73%
45%
60%
Initial active users
2.8K → 24.6K
Growth Rate: 778% over 13 weeks
Day 1 Retention
85% → 99%
Improving
Day 90 Retention
48% → 67%
Strong
35,000
90 days achievement
280K
Motor Club (Day 90)
1,567%
Motor Club vs Coversure
Session Volume (90 Days after launch)
40% (5,000 to 7,000)