From Leak Prevention to Lifetime Value
Transforming boring Insurance with engaging and smart companion
Made using AI tools
Scan QR fro live prototype
What if insurance apps were as engaging
as your favorite social media apps?
What if insurance apps
were as engaging
as your favorite
social media apps?
What if insurance apps were as engaging
as your favorite social media apps?
Digital insurance platform designed to simplify motor insurance for modern consumers.
Digital insurance platform designed to simplify motor insurance for modern consumers.
Digital insurance platform designed to simplify motor insurance for modern consumers.
73%
Time reduction in complex forms
45%
Reduction in junk calling
60%
Increases user satisfaction
This project showcases end-to-end product design thinking combined with innovative AI-powered development workflows.
Challenges
Challenges
Challenges
The Problem
Missed renewals led to policy lapses
Risk of Policy Lapse
Low engagement across the policyholder journey
Engagement Drop-off
No centralized view of actionable vehicle data
Data Fragmentation
Difficulty identifying expired documents like PUC or Fastag
No Expiry Alerts
Lack of visibility into what is covered and what is not
Lack of Documentation
Missed renewals led to policy lapses
Risk of Policy Lapse
Low engagement across the policyholder journey
Engagement Drop-off
No centralized view of actionable vehicle data
Data Fragmentation
Difficulty identifying expired documents like PUC or Fastag
No Expiry Alerts
Lack of visibility into what is covered and what is not
Lack of Documentation
The Problem
Decisions
Decisions
Decisions
Design bets
Design bets
Instant vehicle setup via RC number lookup, enabling users to auto-link insurance and compliance details with zero manual entry
Instant vehicle setup via RC number lookup, enabling users to auto-link insurance and compliance details with zero manual entry
Seamless integration into users’ insurance portfolios by auto-fetching policies from Gmail and parsing uploaded policy PDFs
Seamless integration into users’ insurance portfolios by auto-fetching policies from Gmail and parsing uploaded policy PDFs
Behavior-driven design that blends practical utilities with timely nudges to reinforce usage patterns
Behavior-driven design that blends practical utilities with timely nudges to reinforce usage patterns
Real-time policy summarization post RC sync, enabling users to immediately view coverage, expiry, and actionable next steps
Real-time policy summarization post RC sync, enabling users to immediately view coverage, expiry, and actionable next steps
Design bets
Strategic Decisions
Instant vehicle setup via RC number lookup, enabling users to auto-link insurance and compliance details with zero manual entry
Behavior-driven design that blends practical utilities with timely nudges to reinforce usage patterns
Seamless integration into users’ insurance portfolios by auto-fetching policies from Gmail and parsing uploaded policy PDFs
Real-time policy summarization post RC sync, enabling users to immediately view coverage, expiry, and actionable next steps
Nothing great is made alone
Nothing great is made alone
Miniatures
Miniatures
Motor Club
Add Vehicle
Instantly register vehicle, this enables automatic fetching of associated insurance, challan, and compliance data.
Add Vehicle
Instantly register vehicle, this enables automatic fetching of associated insurance, challan, and compliance data.
Policy Tracker
View, manage, and track active and expired insurance policies for added vehicles
Policy Tracker
View, manage, and track active and expired insurance policies for added vehicles
Challan Updates
Monitor any traffic challans issued to the vehicle, complete with details and payment options
Challan Updates
Monitor any traffic challans issued to the vehicle, complete with details and payment options
Add Vehicle
Instantly register vehicle, this enables automatic fetching of associated insurance, challan, and compliance data.
Fastag Recharge
One-tap recharge option for Fastag linked to the registered vehicle to ensure seamless highway toll payments
PUC Reminders
Automatically track Pollution Under Control certificate status and receive timely reminders to renew before expiry.
PUC Reminders
Automatically track Pollution Under Control certificate status and receive timely reminders to renew before expiry.
Process
Process
Discovery Phase
Competitive benchmarking: CRED, Acko, Park+, HDFC Ergo
Conducted qualitative user interviews across existing and new user segments
1
Design Phase
Wireframes → Mid-fidelity → UI system → Design tokens
End-to-end journey maps, scenarios, and edge-case coverage
2
Dev handoffs
Documented component states, edge cases, and behavior guidelines
Included dev notes for interactions and scalable frontend implementation
3
1
2
3
Discovery Phase
Competitive benchmarking: CRED, Acko, Park+, HDFC Ergo
Conducted qualitative user interviews across existing and new user segments
Design Phase
Wireframes → Mid-fidelity → UI system → Design tokens
End-to-end journey maps, scenarios, and edge-case coverage
Dev handoffs
Documented component states, edge cases, and behavior guidelines
Included dev notes for interactions and scalable frontend implementation
Process
AI-Enhanced Dev Workflow
Designed the entire Motor Club in Figma, applying a consistent visual system using Tailwind-based design tokens (colors, spacing, typography).
Fed Claude AI your Figma-to-code output and prompted it to clean, optimize, and align the Tailwind classes with your token system.
Deployed early prototypes and static front-end builds directly to Vercel for rapid sharing and demoing.
Used the Cursor AI coding environment to edit, refactor, and generate component logic in real-time, based on your Figma design.
Purpose
This AI-powered workflow allowed me to design, build, test, and deliver a near-production prototype with minimal developer dependency.
Why it mattered
It accelerated decision-making for stakeholders, improved design-to-dev accuracy, and proved that a lean team can deliver complex experiences at speed with the right tools.
Designed the entire Motor Club in Figma, applying a consistent visual system using Tailwind-based design tokens (colors, spacing, typography).
Fed Claude AI your Figma-to-code output and prompted it to clean, optimize, and align the Tailwind classes with your token system.
Deployed early prototypes and static front-end builds directly to Vercel for rapid sharing and demoing.
Used the Cursor AI coding environment to edit, refactor, and generate component logic in real-time, based on your Figma design.
Metrics & Validation
User Retention
Cohort
Week of Jul 3
Week of Jul 10
Week of Jul 17
Week of Jul 24
Week of Jul 31
Week of Aug 7
Week of Aug 14
Week of Aug 21
Week of Aug 28
Week of Sep 4
Week of Sep 11
Week of Sep 18
Week of Sep 25
Initial Users
2,800
3,200
4,100
5,300
6,800
8,600
10,200
12,400
14,800
17,500
19,800
22,100
24,600
Days Active
90
83
76
69
62
55
48
41
34
27
29
13
6
Day 0
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
Day 1
85%
87%
89%
91%
92%
93%
94%
95%
96%
97%
98%
98%
99%
Day 7
77%
75%
78%
81%
83%
85%
86%
88%
90%
92%
94%
95%
Day 15
65%
68%
72%
75%
77%
79%
81%
83%
85%
87%
89%
Day 30
58%
62%
66%
69%
71%
73%
75%
77%
79%
81%
Day 60
52%
56%
60%
63%
65%
67%
69%
71%
73%
Day 90
48%
52%
58%
59%
61%
63%
65%
67%
Average Day 1 Retention : 93.4%
Average Day 90 Retention : 58.9%
Initial active users
2.8K → 24.6K
Growth Rate: 778% over 13 weeks
Day 1 Retention
85% → 99%
Improving
Day 90 Retention
48% → 67%
Strong
Average Session Duration
35,000
Peak Motor Club Sessions
90 days achievement
280K
Total Session Minutes
Motor Club (Day 90)
1,567%
Session Growth Rate
Motor Club vs Coversure
Jul3
Jul 17
Jul 31
Aug 14
Aug 28
Sep 4
Sep 18
Session Volume (90 Days after launch)
Monthly Active Users
Day 0
Day 30
Day 60
Day 90
Engagement
40% (5,000 to 7,000)
40% increase from 5K
User Retention
Cohort
Week of Jul 3
Week of Jul 10
Week of Jul 17
Week of Jul 24
Week of Jul 31
Week of Aug 7
Week of Aug 14
Week of Aug 21
Week of Aug 28
Week of Sep 4
Week of Sep 11
Week of Sep 18
Week of Sep 25
Initial Users
2,800
3,200
4,100
5,300
6,800
8,600
10,200
12,400
14,800
17,500
19,800
22,100
24,600
Days Active
90
83
76
69
62
55
48
41
34
27
29
13
6
Day 0
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
Day 1
85%
87%
89%
91%
92%
93%
94%
95%
96%
97%
98%
98%
99%
Day 7
77%
75%
78%
81%
83%
85%
86%
88%
90%
92%
94%
95%
Day 15
65%
68%
72%
75%
77%
79%
81%
83%
85%
87%
89%
Day 30
58%
62%
66%
69%
71%
73%
75%
77%
79%
81%
Day 60
52%
56%
60%
63%
65%
67%
69%
71%
73%
Day 90
48%
52%
58%
59%
61%
63%
65%
67%
Average Day 1 Retention : 93.4%
Average Day 90 Retention : 58.9%
Initial active users
2.8K → 24.6K
Growth Rate: 778% over 13 weeks
Day 1 Retention
85% → 99%
Improving
Day 90 Retention
48% → 67%
Strong
Average Session Duration
35,000
Peak Motor Club Sessions
90 days achievement
280K
Total Session Minutes
Motor Club (Day 90)
1,567%
Session Growth Rate
Motor Club vs Coversure
Jul3
Jul 17
Jul 31
Aug 14
Aug 28
Sep 4
Sep 18
Session Volume (90 Days after launch)
Monthly Active Users
Day 0
Day 30
Day 60
Day 90
Engagement
40% (5,000 to 7,000)
40% increase from 5K
Average Session Duration
Average Session Duration
35,000
35,000
Peak Motor Club Sessions
Peak Motor Club Sessions
90 days achievement
90 days achievement
280K
280K
Total Session Minutes
Total Session Minutes
Motor Club (Day 90)
Motor Club (Day 90)
1,567%
1,567%
Session Growth Rate
Session Growth Rate
Motor Club vs Coversure
Motor Club vs Coversure
Jul3
Jul3
Jul 17
Jul 17
Jul 31
Jul 31
Aug 14
Aug 14
Aug 28
Aug 28
Sep 4
Sep 4
Sep 18
Sep 18
Session Volume (90 Days after launch)
Session Volume (90 Days after launch)
Monthly Active Users
Monthly Active Users
Day 0
Day 0
Day 30
Day 30
Day 60
Day 60
Day 90
Day 90
Engagement
Engagement
40% (5,000 to 7,000)
40% (5,000 to 7,000)
40% increase from 5K
40% increase from 5K
User Retention
Cohort
Week of Jul 3
Week of Jul 10
Week of Jul 17
Week of Jul 24
Week of Jul 31
Week of Aug 7
Week of Aug 14
Week of Aug 21
Week of Aug 28
Week of Sep 4
Week of Sep 11
Week of Sep 18
Week of Sep 25
Initial Users
2,800
3,200
4,100
5,300
6,800
8,600
10,200
12,400
14,800
17,500
19,800
22,100
24,600
Days Active
90
83
76
69
62
55
48
41
34
27
29
13
6
Day 0
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
Day 1
85%
87%
89%
91%
92%
93%
94%
95%
96%
97%
98%
98%
99%
Day 7
77%
75%
78%
81%
83%
85%
86%
88%
90%
92%
94%
95%
Day 15
65%
68%
72%
75%
77%
79%
81%
83%
85%
87%
89%
Day 30
58%
62%
66%
69%
71%
73%
75%
77%
79%
81%
Day 60
52%
56%
60%
63%
65%
67%
69%
71%
73%
Day 90
48%
52%
58%
59%
61%
63%
65%
67%
Average Day 1 Retention : 93.4%
Average Day 90 Retention : 58.9%
Initial active users
2.8K → 24.6K
Growth Rate: 778% over 13 weeks
Day 1 Retention
85% → 99%
Improving
Day 90 Retention
48% → 67%
Strong
AI-Enhanced
Dev Workflow
Designed the entire Motor Club in Figma, applying a consistent visual system using Tailwind-based design tokens (colors, spacing, typography).
Deployed early prototypes and static front-end builds directly to Vercel for rapid sharing and demoing.
Fed Claude AI your Figma-to-code output and prompted it to clean, optimize, and align the Tailwind classes with your token system.
Used the Cursor AI coding environment to edit, refactor, and generate component logic in real-time, based on your Figma design.
Purpose
This AI-powered workflow allowed me to design, build, test, and deliver a near-production prototype with minimal developer dependency.
Why it mattered
It accelerated decision-making for stakeholders, improved design-to-dev accuracy, and proved that a lean team can deliver complex experiences at speed with the right tools.
Miniatures
Challan Updates
Monitor any traffic challans issued to the vehicle, complete with details and payment options
Challan Updates
Monitor any traffic challans issued to the vehicle, complete with details and payment options
Fastag Recharge
One-tap recharge option for Fastag linked to the registered vehicle to ensure seamless highway toll payments
Fastag Recharge
One-tap recharge option for Fastag linked to the registered vehicle to ensure seamless highway toll payments
PUC Reminders
Automatically track Pollution Under Control certificate status and receive timely reminders to renew before expiry.
PUC Reminders
Automatically track Pollution Under Control certificate status and receive timely reminders to renew before expiry.
Motor Club
Add Vehicle
Instantly register vehicle, this enables automatic fetching of associated insurance, challan, and compliance data.
Add Vehicle
Instantly register vehicle, this enables automatic fetching of associated insurance, challan, and compliance data.
Policy Tracker
View, manage, and track active and expired insurance policies for added vehicles
Policy Tracker
View, manage, and track active and expired insurance policies for added vehicles
From Leak Prevention to Lifetime Value
Transforming boring Insurance with engaging and smart companion
Made using AI tools
Scan QR fro live prototype
From Leak Prevention to Lifetime Value
Transforming boring Insurance with engaging and smart companion
Made using AI tools
Scan QR fro live prototype
From Leak Prevention to Lifetime Value
Transforming boring Insurance with engaging and smart companion
From Leak Prevention to Lifetime Value
Transforming boring Insurance with engaging and smart companion
Figma + Cursor + Claude